Profitable digital marketing niche and sub-niche business ideas

Digital Marketing is the use of the Internet and digital technologies to promote products or services and to connect with potential customers using various channels such as search engines, social media, emails, mobile, and blogs through data and information, content, and advertising.

Digital marketing is used by various types of individuals, and small and large businesses to reach potential customers globally and locally. After learning digital marketing skills you can target the audience or potential customer on digital platforms through keywords, data analysis, location, demographics, content (audio/video/text/images), SEO, search engine ads, email marketing, social media ads, and mobile messaging.

You can track, manage and automate all of your marketing campaigns and change the strategy, pricing, target audience, location, and content anytime. That's why it's more beneficial for businesses and cost-effective than traditional marketing for small businesses.

The evolving benefits of digital marketing and the importance of using digital marketing in business created the demand for digital marketing services. The demand for digital marketing services is rising more than ever.

Let's check out the average monthly search volume for digital marketing services worldwide from the last 1 year on the google search engine according to the google keyword planner:

Digital marketing services: 10k – 100k
Digital marketing agency: 10k – 100k
Digital marketing consultant:1k – 10k
Digital marketing expert: 1k – 10k
Digital marketing services near me: 1k – 10k
Social media marketing services: 1k – 10k
A social media marketing agency for small businesses: 100 – 1k
Seo Services: 10k – 100k
Copywriting services: 1K – 10K
Content creation services: 100 – 1K
content writing services: 1K – 10K
Email marketing services: 1K – 10K
Ecommerce website design service: 100 – 1K
WordPress website design company: 100 – 1K

All of this data on monthly search queries or keywords is proof of the demand for digital marketing services. And competition is low and medium in and no competition in many digital marketing niches. In that way learning digital marketing skills and starting a digital marketing business is great, profitable, and scalable.

For research and decision making you can use google trends, freelance platforms, news, and digital marketing blogs to find more data and information.

The demand for digital marketing is high but the supply side is also good. Anywhere in the world, you will find one or two digital marketing freelancers or agencies even in a small city. Most of the digital marketing services are provided online and remotely.

So, there is no need to invest too much upfront. Just learn the basic digital marketing skills and then learn skills to start a digital marketing business. Even if the supply side is good still there is a lack of affordable, niche-specific digital marketing services that are focused on getting results for clients.

Digital marketing services, platforms, and tools are used by various types of businesses as per their affordability and knowledge of their customers. From a small daily needs store, coffee house, enterprise, manufacturer, coaching and educational institution to online businesses, SaaS, eCommerce, and remote services providers almost everyone wants to use digital marketing services, online platforms, and tools to promote and market their business.

So, there is no shortage of ideas and growth in starting a digital marketing business. The only thing that is important is that you provide one or two unique services in the beginning or select the digital marketing niche that is interesting to you as well as profitable.

So that you can provide the best services and make a profit to gain sustainability and that will lead you later to start expanding your digital marketing business.

There are more than 100+ digital marketing services. You can't or not try to start a business with all of those services. You have to select your niche and target customer and you can start with 1 or 2 services such as WordPress SEO services for publishers or video content creation services for travel agencies.

I will share the digital marketing business success strategies with you in upcoming posts but in this post let's find out more about what type of service-based businesses you can start with digital marketing, internet marketing, or the online marketing industry.

Digital Marketing Business Ideas:

There are various digital marketing niche and sub-niche business ideas that you can start with. I will try to share whatever the best I know about it so that it helps you to get ideas and plan your digital services business.

Now let's read and understand these digital marketing business ideas one by one:

1. SMS marketing services

SMS is one of the oldest marketing techniques. The goal of SMS is to generate leads and inquiries for small businesses. Many times, clients have phone numbers and customer databases. And sometimes you have to arrange it for them. While most businesses start sending messages on their own. But when they want to send messages in bulk and have lots of contact numbers databases or also they need to generate random phone numbers on the go they need SMS marketing experts.

SMS marketing services that you can build your business around:

Helping small businesses to create engaging short SMS along with links for more landing page visits and leads.
Helping them in the selection of the best affordable SMS marketing apps and services.
Help small businesses to build strategies by analyzing click-through rates, link tracking, delivery, growth, and engagement.
Integration with Mail Chimp, Zapier, and Salesforce and email marketing campaigns.

How you can do it?

You can promote, monetize and provide your SMS marketing services and get clients through the following channels:

Freelance SMS marketing Expert Services: Join Upwork, Fiver and promote services on your own website and get clients. You can also target local clients or direct selling companies.
Create SMS Marketing Portfolio / Blog Website – With this website or blog, you can educate and help small businesses to include or take advantage of SMS Marketing in their business. You can promote your SMS marketing services and get clients. And you can also join SMS apps or services affiliate programs and earn 10% to 20% commission on each referral.
Run YouTube Channel: You can create video content related to SMS marketing, you can promote your services and you can also monetize it with SMS affiliate programs and you have to do similar things that you do on your SMS marketing blog Website.

2. Product Design and Branding Services:

While product design or logo design services were not treated as digital marketing instead it's graphic design services. But because of the growth of digital marketing channels, online businesses, and demand for digital content, it's very much related to digital marketing.

You can help small businesses to turn their imagination, and ideas into the design and help them in branding and attracting more customers.

Services that you can provide:

Logo Design
Product packaging design
Branding kit fonts, logo variations (web/print/social media).
Social media cover page designs
Photo editing, retouching, and manipulation
Product graphics and content design to share on social media such as Instagram and Pinterest.

How you can provide product design and branding services it?

You can target local clients if you have an office or want to start an office in your nearby city.
You can use Freelance platforms such as Upwork, and Fiverr to get local as well as overseas clients.
You can promote the services through your own portfolio website.
You can showcase your expertise through YouTube channels.
And you can use content marketing on your blog and YouTube channel to get clients. And obviously, you can monetize your content to build 2nd source of revenue.

Learn More: How to Start your own Graphic Design Business Successfully

3. SEO and Backlink Building Services:

Genuine backlinks from high-authority websites are an important part of SEO to increase organic as well as social media traffic to the website. That's why the demand for backlinks services and outreach managers is high. Learn more about why SEO is important for businesses: How does SEO help to grow your business?

You can start a digital marketing business around link-building services. Your goal is to provide 100% white hat backlinks that are naturally placed with do-follow contextual links on high DA posts or pages.

But it's important that you do not use or generate links or create fake links through PBNs, classified, directories, and spammy websites that are created just for link exchange or link building.

Clients are ready to pay $100 to $1000 for backlinks services if the links are genuine and actually help them to increase their domain authority and page rank. You need very good SEO backlinking, Off-Page SEO, link-building, expertise in SEO tools, and strong communication skills and strategies to do it successfully.

Backlink building services that you can provide:

White Hat backlink building services for one or more industries.
Off-Site optimization or Off-page SEO services.
Finding link-building opportunities for clients.
Monitoring and testing the quality of backlinks to avoid search engine penalties.
Link prospecting and outreach services.
Run and automate outreach campaigns with backlinking or link-building tools.
Competitor's link-building strategies and competitive analysis.

How you can do it?

Create target industry niche-specific websites to build links for clients. Increase their domain authority at first and later use them as a quality link-building platform. But do it genuinely and not just run these websites or blogs just for link building.
Educate small businesses about link-building and SEO. Target any one or two industries such as travel, affiliates, bloggers, YouTubers, and many others.
Use SEO and link-building tools such as SEMrush, and Ahref.
Provide freelance services as SEMrush expert or link building expert.
Start a YouTube channel and educate people about good and genuine link-building methods and deals.
Start your full-fledged SEO agency focused on the specific industry and clients. Please read more here:

You can target or provide SEO service or build your SEO business in the following types of niches and industries:

SEO services for WordPress eCommerce Websites.
SEO services for WordPress Blog Websites.
Keywords Research and content strategy services for eCommerce websites, affiliate marketing blogs, amazon sellers, influencers, and artists.
WordPress Website speed optimization services.

You can research and target specific industries for SEO services and expertise to get more clients and become an authority in your SEO niche. Please read this post if you want to start an SEO agency: How to Start an SEO agency Business: Complete Guide

4. Business and eCommerce website design services:

Website is an important part of digital marketing services. Building website and product-specific landing pages are important to get more target traffic, conversion and sales. Here you can learn the Top 7 benefits of having a website for small business

You can provide various types of website design services or promote your services to the specific niche and technologies.

Services that you can provide:

WordPress business website creation along with domain and hosting.
Landing pages design services
WordPress eCommerce website design services
Squarespace, Wix, Zyaro, and website builder services
WordPress blog design services
Web development or dynamic website development service using HTML5, CSS, PHP, My SQL, JavaScript and Ajax etc.
WordPress Themes Design services
WordPress Plugin Development Services
WordPress website maintenance and customization services

How you can provide these services?

You can provide these services directly to small businesses, local clients, and companies.
You can also do partnerships with digital marketing companies as they always need niche-specific experts.
You can target any specific industry such as travel agencies, WordPress theme creators and sellers, and plugin development companies.
You can promote your web design services through Upwork and Fiverr.
You can start a YouTube channel and create educational content for your target audiences such as beauty product sellers or eCommerce companies.
You can provide WordPress development services to scale up business and website functionality.

5. Social Media Marketing Agency:

Social media marketing is another important part of digital marketing to promote, build relationships, retarget or remarketing, and get more customers online. If you want to know why social media marketing is important for business then please read this post: Importance of social media marketing in business success

You can start a social media marketing agency and you can select any 2 to 3 services in the beginning:

Social media content creation services for influencers, celebrities, and organizations.
Social media content creation services for eCommerce businesses.
Facebook and Instagram advertising and lead generation services.
Social media marketing channels management services. Where you can help small businesses to manage content creators, find content ideas, track results, build strategies and communicate the data insights with project managers or owners.
YouTube advertising and retargeting services to drive traffic from ads to landing pages, websites, and services.
Advertising campaign setup and automation services for small SaaS startups.
Social Media Competitive Analysis services where you can compare other players, large ad spenders, competitors' strengths and weaknesses, trends, switching ads campaigns, increase and decrease the budget and come up with creative ideas to generate leads.

How you can do it?

You can run a social media marketing agency from home or from a small office in your city.
You can provide your social media marketing remotely as well as to local customers.
To get more customers you can run your own social media marketing campaigns.
You can target 2 to 3 industries such as restaurants, real estate, educational institutions, technology startups, YouTubers, and celebrities.

6. Content marketing services:

The demand for fresh, engaging, and high-quality content is more than ever. The content (articles, infographics, images, charts, videos, and audio) is used for marketing, advertising, remarketing, branding, and leads. But not all companies and small businesses can take full advantage of content creation due to a lack of team and time restrictions.

You can package content marketing services in various ways such as:

Content marketing strategy and consulting services for SaaS.
Video content creation and editing services.
Finding specific Instagram and TikTok influencers and connecting them in the marketing and promoting content.
Content writing and blog writing services for publishers and startups.
Copywriting services for Shopify, WordPress WooCommerce, and amazon sellers.
Keyword research, editing, and optimization services for publishers and travel bloggers.

With digital marketing skills and workforce, you can start any type of business as per your interest.

The business in digital marketing is not just about providing services to small businesses. You can start your own digital startup or business in digital marketing such as:

You can build digital marketing tools for marketers.
You can start YouTube channels.
You can start affiliate marketing websites.
You can do blogging and many other things.

All of these and any other business ideas are not enough to start a business or not less. The idea needs to be profitable, scalable and need less management, and have the lowest liabilities.

No digital marketing business idea is perfect. Even if you can wait for 5 years or even research 1000 business ideas, you will still think Is it a good business idea?

I think you just have to think,

Is there a need for such digital services you want to work in?
Are you or someone else (small business owners) finding specific difficulties in digital marketing in any specific industry?
Do you have something creative and crazy idea even if you're not sure about the profitability or scalability?

Anything can work in this digital age of business. Anything or anyone can become viral anytime. You just need to think and trust. And then you have to make that possible. You just have to make anything valuable. It can be an SMS, image, ebook, service, blog, video, social media post, email or affiliate link. If you can do it, you can do the digital marketing business successfully. But not just by online making things valuable, but actually showing and developing the value as well.

Maximum things are impossible that we see and use today in business and daily life. But someone made that possible. You can do that too. Don't wait for the perfect digital marketing business ideas, just start with whatever you have skill or tool. And be focused and aware of whenever you will see opportunities and ideas to work on more to make the next successful startups.

But don't just keep changing, you also have to stay with one idea as long as you can or until it's not profitable. And when you think you can't do it, then consult with an expert before you give up.

the Essay Website